The importance that ELO gives to R&D is a natural consequence of fast development in the electronic products technology and markets for the automotive industry. In order to lead the change in the global arena, ELO constantly works towards expanding its product and service range to provide added-value to industry shareholders. In other words, each element in ELO’s value creation chain is very important in the formation of its R&D perspective and activities. In parallel to continuous new product development activities, ELO works towards achieving sustainable productivity.